Squire has given its website (www.squirelocks.co.uk) a complete makeover as it continues to enhance its service to retailers and make choosing the right security easier for customers. A user-friendly design reflects Squire’s new brand identity and makes it quick to select from its full range of security products.

Squire is a family brand with a great British history carried down through eight generations, being at the forefront of international lock making since 1780. Today, the company is recognised for some of the technologically advanced products in lock making such as its Stronghold SS80, designed as the world’s strongest production padlock.

The new look website is part of a major relaunch designed to put the Squire brand and its heritage centre stage as it develops for the future.  Equally, it reflects Squire’s premium brand status for ‘toughness guaranteed’.

The result of extensive market research to make it as easy as possible for consumers to make the right choice of security, Squire’s website is now more interactive with richer content and lots of added features, making it easy to select security products by distinctly themed categories – @Home, @Work and @Leisure and @Commercial.  And there’s a special ‘stand out’ section on its Bikelok range.This allows customers to know ‘where to buy’ Squire products by entering their postcode to bring up details of their nearest stockist and share products with others.

Further resources include a FAQs section to find answers to most commonly asked questions, a blog on updated news and events, information on services available such as keyed alike and master keyed systems and access control plus a gallery of Squire’s company and product videos. Equally, it focuses strongly on Squire’s British heritage, ‘family’ values and its commitment to innovation.

“We are very excited by our new website launch,” says CEO John Squire.  “It’s designed as a ‘lock selector’ so customers to quickly find exactly the right product for them. It aims to promote the important role of our retailer network and will play a major marketing and sales role for us as we continue to grow and increase our global presence.”