Essential reading for retailers and suppliers in the home improvement market

Sofology opens 40th store in Farnborough

Published: 10 November 2017 - Fiona Garcia

The sofa specialist is celebrating its 40th store location, as it opens its doors in Farnborough for the first time today.

The new store, which is located at Horizon Shopping Park, is the fifth of six new openings this year following York, Wednesbury, Kirkcaldy and Norwich. Rugby is set to open before Christmas.

As is third biggest store, the new Farnborough location will hold Sofology’s best sellers, as well as new launches, displaying over 100 ranges in interior-designed room settings.

Sofology, which was bought by DFS this year, offers more than 200 exclusive sofa ranges, with several new launches annually.

Sofology CEO Jason Tyldesley said: “We are excited to open our 40th store in Farnborough and have seen so much support for the brand nationwide. We believe that the right sofa can change your life for the better and it is our mission to bring the best, exclusive sofa design, good value and permanently honest pricing to our customers, while offering the very best customer experience. We do it differently because we understand how much home matters - it’s everything to everyone.”

The Farnborough store will fetaures 102 interactive touchscreens around the product bays, allowing customers to choose exclusive designs from any collection, and select the size, style and colour they want. Picking up shoppers’ lifestyle preferences, the screens will curate a collection of sofas recommended for them and showcase over 200 sofa ranges, 250,000 items and 1000’s of fabrics and leathers.

To celebrate the new store, Sofology is also offering customers the chance to save up to £250 when they order by Sunday November 12.



Source: Sofology


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

What do you think?

Do you expect to see an increase in demand for garden pest control products as the huge trend for houseplants continues?

Latest reader comments

re: UPDATE: Scotts to sell Solus brands

Lesley Bridge
for spare parts go to they are brilliant...

re: Tool Shop Group expands with Camden opening

Andy Nash
This is a fantastic shop, with a really impressive range of DIY materials at very reasonable prices and staff who are very knowledgeable, ...

re: Flooring Republic set for “monster growth” in UK

christine blackler
I really do wish I had read these comments before ordering my flooring. This company should be renamed FOOLINGthePUBLIC. I have been ...

re: Centurion offers retailers free age-restricted sales sign

Fiona Garcia
To claim the sign, please contact Centurion marketing manager Glynn Fox at or 01302 788700...

re: Centurion offers retailers free age-restricted sales sign

Hi,Please could I claim one of your free age restricted product signs for our shop.Kind Regards DianneDIANNE SUTTONBEST WISHES, 50 HIGH ...

Most read stories