Essential reading for retailers and suppliers in the home improvement market

Smart Plant launches Covid-19 relief fund

Published: 20 April 2020 - Alex Fordham

SmartPlant, the app that makes plant care simple, is urging anyone and everyone to ‘give old plants new life’ and join the fight to help prevent the collapse of the gardening industry. The aim is to sell off plants that will otherwise end up on the compost heap.

After one of the wettest February’s on record and the current Coronavirus epidemic, green space is a luxury we are all trying to make the most of. Major garden centres are now closed and the demand for buying plants online is set to skyrocket. SmartPlant have highlighted that many growers and garden centres do not have the infrastructure to service an increasing online demand.

In an effort to support the horticultural industry, SmartPlant has set up a site that allows plant lovers to buy bundles of plants that would otherwise be composted.


The online system for buying plants has been set up in record breaking time and includes free delivery.

SmartPlant founder George Williams, said: “The response to our first week has been unbelievable. We’re selling hundreds of plants a day and our growers are ecstatic. We have already donated thousands to the NHS and hopefully greened up a few thumbs.”

Williams pointed out that gardening is hugely therapeutic during this time of high stress and anxiety for people who are now having to spend a disproportionate amount of time indoors. This increased interest in gardening has also been mirrored in the demand spike seen by online seed suppliers.

SmartPlant has also partnered with Blooming Heroes, a collective of concerned florists and plants people who have come together to raise funds for the National Emergencies Trust and the NHS Combined Charities Covid-19 - through a range of wonderful initiatives. The campaign will launch Wednesday 22 April.

“It’s a win-win situation,” added Williams, “our growers stand a better chance of financial survival for every plant we manage to sell, it also gives them and the rest of the country some hope for the future. What we effectively want is for people to enjoy plants in the name of British Business and Our NHS.”

SmartPlant is the only plant care app that connects users with real experts and makes plant care simple for plant owners of all ages and abilities. With over 600k downloads the app makes plant care simple through automated care reminders, plant identification and a simple and accessible library of over 20,000 plants. It goes without saying that every plant sold comes with the full suite of digital care from the SmartPlant app.


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