Shurtape has announced the launch of its strongest-ever tape to the UK market - T-Rex.
This all-weather tape - already a huge success in the US - is more durable, weather resistant and longer lasting than any other tape on the market, says the company, and has been launched here in direct response to Shurtape recognising a real consumer need.
T-Rex has a built-in UV-resistant layer and, at 17mm thick, it is double the thickness of ordinary tapes, with an aggressive adhesive that can stick to rough, dirty and uneven surfaces, says Shurtape.
The tape is to be supported with in-store POS, a full trade and consumer marketing programme including national TV, and already has its own social media and video channels, inviting its audience to share its strength.
T-Rex will be available in three sizes: 48mm x 32m, 48mm x 11m and a 1in width roll. RRPs start from £3.49.