Shurtape has announced its latest advertising campaign and is investing in terrestrial TV for the seventh consecutive year. Both the company’s market-leading products, Duck Tape and FrogTape will be promoted in the high profile campaign targeting the mainstream consumer DIYer.

Created in partnership with ITV, the schedule combines bespoke ads and tailored sponsorships on the channel’s flagship morning programme, Good Morning Britain.

Says Shurtape UK head of marketing Alan Murray, “From mid-October, both Duck Tape and Frog Tape will have mass reach, at a key time of day. This is yet another year of committed support for our trade customers, who benefit hugely from our investment in wide-reaching consumer promotion.”