Essential reading for retailers and suppliers in the home improvement market

Screwfix Live opens its doors on “biggest and best-ever” show

Published: 29 September 2017 - Fiona Garcia
CEO Graham Bell officially opens this year
CEO Graham Bell officially opens this year's show

Now in its fifth year, the Screwfix Live event is set to attract thousands of visitors from today and during its weekend run. DIY Week catches up with marketing director Graham Smith while he is at the event.

Screwfix CEO Graham Bell and his team have thrown open the doors to welcome the first of many guests to the event at Farnborough Exhibition Centre, Farnborough today. Speaking to DIY Week this afternoon, Marketing director Graham Smith said 27,000 Screwfix customers had pre-registered to attend, which is 50% up on last year, adding “it looms like we are in for a busy weekend”.

The show will run until October 1, with 170 suppliers showcasing the latest and greatest product innovations, as well as demonstrations, competitions and on-stand offers.

Brands exhibiting include DeWalt, Karcher, Bosch, Hive, Evolution and Nest, while Flomasta will also make its debut.

CEO Graham Bell said of the show:  “We have vastly increased the size of our exhibition to be able to accommodate lots more of our suppliers... This is a fantastic event not just for our customers and suppliers, but it also serves as an opportunity for Screwfix employees to show how proud they are of the Screwfix brand.”

Speaking to DIY Week today following the announcement of Kingfisher’s H1 results, which revealed an 18.7% sales uplift at Screwfix in the UK & Ireland, marketing director Graham Smith attributed the impressive results to a strong performance by the chain’s specialist trade counters, as well as robust digital growth. “Click and collect was particularly strong. It is our fastest-growing channel and customers really value it.” With products available with one minute of ordering, Mr Smith asks, “what could be more convenient?”

He confirmed that Screwfix would be ploughing ahead with its expansion plan, as reported in Kingfisher’s results, and said the business was “on track to open 60 trade counters by the end of the year, as we have done over the past three, four, even five years.” Kingfisher previously revealed plans to have 700 Screwfix stores trading across the UK and Mr Bell believes there is still plenty of scope to reach that, with 534 Screwfix trade counters in operation currently.

Read the full interview in the October 13 issue of DIY Week. Click here to register to receive the magazine.



(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

What do you think?

Do you expect to see an increase in demand for garden pest control products as the huge trend for houseplants continues?

Latest reader comments

re: UPDATE: Scotts to sell Solus brands

Lesley Bridge
for spare parts go to they are brilliant...

re: Tool Shop Group expands with Camden opening

Andy Nash
This is a fantastic shop, with a really impressive range of DIY materials at very reasonable prices and staff who are very knowledgeable, ...

re: Flooring Republic set for “monster growth” in UK

christine blackler
I really do wish I had read these comments before ordering my flooring. This company should be renamed FOOLINGthePUBLIC. I have been ...

re: Centurion offers retailers free age-restricted sales sign

Fiona Garcia
To claim the sign, please contact Centurion marketing manager Glynn Fox at or 01302 788700...

re: Centurion offers retailers free age-restricted sales sign

Hi,Please could I claim one of your free age restricted product signs for our shop.Kind Regards DianneDIANNE SUTTONBEST WISHES, 50 HIGH ...

Most read stories