According to a 'consumer voice index' brand barometer published by Marketing Magazine today, Screwfix scored highest in terms of online visibility among consumers, beating Homebase, Wickes and even B&Q.
Screwfix scored 53%, Wickes 21%, Homebase 15% and B&Q 11%. The findings also showed that 29% of conversations about B&Q focused on price, with the retailer generally regarded among users as the most cost-effective DIY specialist.

32% of comments about Wickes, meanwhile, were said to relate to the price and quality of its own-brand products. While these received praise for their pricing, according to the results, their quality 'sometimes came in for criticism.'

It's certainly a turnaround result for Screwfix, whose website was ranked bottom by Sitemorse's poll of the top 500 retail sites based on accessibility, broken links, quality, performance and SEO capability this time last year.

The index was put together using human analysis of 2,500 pieces of user-generated content across 25 online locations in the week beginning February 25, 2013.