Capitalising on the popularity of poinsettia at Christmas, SBM LIFE SCIENCE has launched a bright red-themed point of sale wrap that simply slides over existing Baby Bio Original displays, transforming them into attention-grabbing units. Baby Bio Original is suitable for poinsettias, Christmas trees and other Christmas plants. The themed wraps are waterproof, which means the displays can be located outside amidst the Christmas trees or inside with the poinsettia, helping drive link sales. Also available is a themed dispenser for Baby Bio Original Drip Feeders.  SBM Life Science Group says “consumers who give their poinsettia a little care will see the colour will deepen and the plants flourish...Retailers who capitalise on this opportunity will see sales increase.”