Homewares brand Sabichi has partnered with leading UK bed specialist Dreams to open a new concept within its Watford Dreams at Home store.
With more than 500 products available, including a large selection of homewares accessories and kitchen and bathroom essentials, the initiative is designed to offer homemakers inspiration for every room in the house.

Sabichi director Sachin Bagga said of Dreams' first homewares format: "As one of the leading retailers in the UK, Dreams offers Sabichi the perfect opportunity to showcase our complete range while giving a wider choice of home products to the Dreams customer under one roof."

Dreams retail director Jeremy Gerken added: "We're excited to be launching this first homeware concept format in collaboration with Sabichi, which will offer Dreams customers an impressive choice of high quality, contemporary homeware at excellent value prices, in addition to our extensive range of beds, bedroom furniture and soft furnishings."

To mark the opening of the new shop-in-shop, the first 30 customers through the door received a free gift worth up to £20. There were also a prize draw and special discounts.

With a product portfolio of 900 SKUs Sabichi supplies products for each room of the house to retailers in the UK and in other parts of the word.