More than 300 customers from all over Europe attended the tool brand's conference, which took place at Chateau St Just, near Paris last month.
The event, which was held April 9-11, allowed Ryobi UK (part of the TTi Group) to showcase its new products to both customers and press over a three-day period, taking them through all product categories, price ranges and technologies.

Commercial director UK Carl Jeffries said of the event: "Every year we get really excited by the new products we launch; this event gives us the ability to share this with retail partners and press alike."

At this year's event, TTi showed products across a total of eight workstations, giving users the ability to try the products for themselves. There was also a 'Technology Tent', which demonstrated showed how Ryobi aims to capture a user's needs based on their application and geometry and then develop product to meet their needs.

Ryobi marketing manager UK Tom Henderson said: "Overall, the Paris event was a great brand building exercise that shows just how much the company invests in its technology and research over and above the extensive range already offered; a welcome and interesting trip that educated as much as it impressed."