Essential reading for retailers and suppliers in the home improvement market

Ruxley Rose judge sees ‘plant area confidence’

Published: 17 November 2017 - Kiran Grewal

THE 20 finalists in the Garden Centre Association’s (GCA) Ruxley Rose competition have recently (November, 2017) been judged and there is strong evidence of continued enthusiasm for selling plants at member centres.

The two winners, judged to have the best plant areas, will be announced during the GCA’s annual conference at The Crowne Plaza Hotel in Stratford-upon-Avon between January 21 and 24, 2018.

Iain Wylie, Chief Executive of the GCA, said: “During the spring our member garden centres received inspections of their plant areas. The scores from these inspections determined 20 finalists who went through to our autumn judging process.

“Our Ruxley Rose judge, Roger Crookes, has just completed his visits to these centres and we are now in the process of collating the results prior to the announcement of the winners at our conference in January.”

Nationally the top centres in both the Garden Centre (GC) and Destination Garden Centre (DGC) categories were revisited in September and GCA members scrutinised on how they were promoting and marketing plants during the autumn selling season.

Roger said: “It was very encouraging to see increasing evidence of ‘plant area confidenc

Perrywood container gardening ideas, creative use of vertical space and simple chalk board messages
Perrywood container gardening ideas, creative use of vertical space and simple chalk board messages

e’ among the finalists of the GCA’s Ruxley Rose Best Plant Area competition. Plant sales have been quite strong for the past 18 months and there is evidence of some much needed re-focussing on our plant areas.

“On my inspections I noticed continued growth in sales of ready planted containers, herbs and large pots of flowering perennials and grasses. Instant colours and impulse appeal are often the bread and butter of the plant area.

“I also noted that bulbs are increasingly visible on the plant area rather than the shop and some centres were offering a broader range of conifers, which were looking great at the end of summer, leading me to wonder if we could see a return to the 1980’s enthusiasm for dwarf conifers.

“Many centres had an imaginative use of vertical space and roses were looking particularly good. I also noticed some short and punchy ‘personalised’ chalk board signs dotted throughout various centres, which when used alongside printed Correx boards and POS cards, helped to add a more personal feel.”

During his inspections Roger also noted that hedging and heathers are two plants groups which seem under promoted in some centres.

The scores from Roger’s judging visits will now be combined with the finalists’ spring inspection scores and the winners of the Best Plant Area in the Garden Centre and Destination Garden Centre categories, will be announced during the GCA’s annual conference in January.

The GCA represents nearly 200 garden centres nationwide.

 

Source: The Garden Centre Association

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


Do you think enough is being done to secure connected/smart home products from hackers and cybercrime?


Latest reader comments

re: B&Q sales dip 2.5%, as showroom sales decline

B&Q bob
Screwfix sales are up because they position new stores close to B&Q stores but then price like for like products cheaper than within BQ ...

re: B&Q kicks off kitchen & bathroom recruitment drive

B&Q bob
Wickes are not alone, Wrens kitchens has seen large numbers of unappreciated BQ kitchen sales staff join them because of BQs attitude ...

re: Toolstation.com excels in Which? website survey

Roger Bishop
This was my first visit to toolstation in farnham but it will definatly not be my last the service was exceptional staff were welcoming i ...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

B&Q bob
Ms Laury has overseen perhaps the worst period of BQ history under her leadership, staff have had their wages cut while witnessing their ...

re: Screwfix opens 600th store as business continues to build

B&Q bob
Why is kingfisher giving screwfix lower prices to sell at than their BQ stores? Staff in B&Q suffer constant abuse from trade customers ...

Most read stories

Blog and Comment

Dawn of a new age in customer service

Customer service used to be about answering telephones and responding to written requests, but our fast paced, social media driven society ... Read More >>