DIY Week is offering an independent DIY/hardware retailer the chance to have adhesives specialist Henkel develop and help manage its adhesives and sealants offer in store for a full year.
Is the category one you struggle with? Are sales steady but you feel you could be doing more, or have you just lost interest in it? Suppliers always talk a good talk about how to create a sales uplift with proper category management and effective merchandising, so now it's time for a leading firm to step in and show exactly how it's done.

As part of the 12-month project, Henkel will provide a category by category analysis of the business' sales performance and identify opportunities for growth, supporting that plan with a variety of initiatives, including filling any gaps in the retailer's offer - with initial infill stock supplied free of charge - enhancing merchandising and layout, recommending a better price architecture where needed, assisting in running relevant promotions and events, offering staff training and even providing a marketing budget to help the chosen retailer promote its business and any offers it is running via local advertising or leaflet drops.

DIY Week will monitor the progress of the venture and what impact Henkel's actions have had on the retailer's sales performance in the adhesives and sealants categories.

Further details will be published in the July 11 issue of DIY Week but to register your interest in participating in this project now, email editor Fiona Garcia at fgarcia@datateam.co.uk with your name, details of your business and contact details.

Be sure to write 'Hand it Over to Henkel' in the subject heading when you email.