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Retailers suffer worst February in two years

Published: 4 March 2016
According to the latest high street sales tracker from the BDO, retailers suffered the worst February in two years, with sales falling 1.7% compared with last February.
Retailers suffer worst February in two years
According to the BDO, homewares sales fell 0.5% in February compared with the same month last year. Lifestyle stores, on the other hand, saw sales grow by 0.8% while online trading went up by an impressive 18%.

It comes following a relatively good January on the high street, which analysts put down to widespread discounts in stores.

The BDO's head of retail and wholesale Sophie Michael said: "After a strong start to the year, primarily driven by the sales period, retailers have returned to negative like-for-like revenue growth.

"The canny consumer continues to shop for bargains. Retailers have to find ways of enticing the customer back into store during full price periods through a rich product mix and the right customer experience."

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