QVC beats off competition at the Freesat Awards, which recognises channels and services available on the free-to-air digital satellite TV service.
The shopping channel was selected from a field including Create & Craft, Ideal World and Pitch TV by an expert judging panel comprising senior representatives from the broadcast industry.
The announcement was made at an awards ceremony hosted by comedian Ed Byrne at London's Delfina Galleries.
Commending QVC, the judges stated: "The shopping genre is very important for satellite TV and for Freesat. QVC really stands out, it is positive and very professionally produced. The channel has a very UK-centric focus and has successfully created a whole lifestyle around its programming."
QVC introduces more than 200 new products each week, including a number of home, garden and DIY ranges, and offers 17 hours of live TV every day. The shopping channel's website QVCUK.com also allows viewers to shop online and offers a gardening advice centre.