Progress report: Strikeback
Published: 11 September 2008
Name: Strikeback
Date of birth: GLEE 2007
Special Achievements
Strikeback Wheelie Bin Fly Killer - Silver Award at the DIY & Garden Show 2008 for best new garden product.
Strikeback Advanced Insect Control Kit - Silver Award at the Business Industry Awards 2008 for garden chemicals & fertilisers.
English
Strikeback has regularly featured in the media this year, with regular appearances on TV and in consumer publications including Your Home magazine and House & Home Ideas. A strong presence in trade publications has also been maintained, with regular advertising, editorial coverage and special features such as the Sales Training Guide, designed to help retailers sell more pest control products. Strikeback's commitment to supporting independent retailers as well as multiples and wholesalers has continued to strengthen.
Maths
As a premium brand, Strikeback has focused on producing high quality products with distinct USPs that in turn command higher price points for retailers. With Strikeback, customers are given an opportunity to trade-up, and will often pay more to have confidence in the quality & integrity of the products they are using, for example with the Strikeback Natural Plant Insect Killer that carries endorsement from the Organic Farmers & Growers organisation. Strikeback can offer greater margins, increase basket spend and ultimately boost profits, so demonstrates great financial potential for retailers.
Science
Strikeback has made a substantial investment in product development in order to create products which are not only effective, but also environmentally considerate, with at least 80% of products manufactured in the UK to help lower carbon footprint and support the local economy. The Strikeback Rat & Mouse Killer Bait Boxes for example, are two simple yet innovative new products that are made from 80% recycled materials rather then plastic, making them lightweight and cheap to transport, and reducing their environmental impact at every stage from point of manufacture to landfill. Strikeback's dedicated, hard working approach to product development has allowed concept to be turned into finished product with enviable speed.
General Comments
With a comprehensive range of unique, innovative products that caters to the Home, Garden & Pet markets, Strikeback is one of the fastest growing pest control companies in the UK. Over the last 12 months, Strikeback has continued to exceed all expectations and is now available in over 650 stores nationwide, with this set to rise significantly during 2009. Overall an exceptionally good year since launching at glee 2007, and a long & prosperous outlook for the future. Well done!
Strikeback will be exhibited at glee in
Hall 5, Stand G40 and in PetIndex
Halls 6-8, Stand M36 where you can also find Martin Breen available for comment throughout the show.