The
Win a Van competition was part of Stax' biggest ever marketing campaign which
ran from September to January, coinciding with the opening of their new 100,000
square foot Glasgow branch.
All
customers purchasing from Stax between September and January were given a key
code to try and open the safe to win the van. In a bizarre twist, despite over 100,000
tickets being handed out over the course of the four months, the winning ticket
was never redeemed.
The
decision was then made that all customers, who had shopped at any Stax branch
during January, would be entered into a prize draw. With the winner being randomly
selected once the competition had reached its conclusion.
Stax
Joint MD, David Hibbert comments, "The 'Win a Van' promotion has been one of
our most popular competitions with thousands of customers trying the safes in
reception as they visited the branches.
We were surprised when all the tickets had been given out and there was
still no winner. We made a big push to remind customers to check their vans,
pockets and overalls to see if they were carrying the winning ticket. Unfortunately, the winner never came forward,
so we thought the fairest way to conclude the competition would be to put all
customers into a prize draw.
Lucky
winner Ged commented, "I couldn't believe it when I got a phone call from Stax
to say I had won the van! It was just
total disbelief! Words cannot explain
how thrilled I am to have won. The timing couldn't have been better, as I
travel across the country renovating care homes, and my current Transit wasn't proving
economical. Mr Burke continued, "I have
been a Stax Trade Centres customer for years, and use them as my main
supplier. The staff are fantastic, the
stock choice and availability is great, and the pricing is second to none. Frankly speaking, I would not like to
consider where my business would be if it was not for Stax Trade Centres".
If
you require any further detail, please do not hesitate to contact
marketing@staxtradecentres.com