BISSELL Homecare Inc's Product Showcase
BISSELL: £Multi Million TV Investment for Autumn !!
This year BISSELL has already advertised on TV with the innovative CleanView® Lift-Off® Carpet Cleaner. This campaign helped to grow brand awareness, educate consumers and drive incremental sales in the Carpet Cleaning market during the build-up to the Easter period.
BISSELL will continue to invest in TV advertising throughout Autumn to support the floorcare market. Between August and November, BISSELL will run adverts for three separate products:
1. The CleanView Lift-Off Carpet Cleaner – leaves your carpet up to 10 times cleaner than vacuuming alone*. Offering a unique approach to carpet cleaning, this innovative product boasts two solutions in one for complete flexibility. As an upright carpet cleaner or portable spot cleaner, this machine offers superior performance, reaching the remaining dirt hidden deep within the carpet fibres. The result: a deeper clean for a healthier environment for the family.
2. The NEW Floors and More™ Vacuum range – an exciting new partnership between BISSELL and Procter & Gamble – resulting in the UK’s 1st vacuum range with Febreze® filters.
BISSELL, the World’s No.1 brand in vacuum cleaning appliances*, introduces the Floors & More™ range to bring a fragrant touch of cleanliness to UK households. Now you can clean carpets and freshen your home at the same time with ease - all while eliminating odours and reducing allergens. The range will come as a welcome arrival for pet lovers and busy households who will now be able to save time eliminating odours while cleaning.
3. The Steam & Sweep™ - the complete hard floor cleaning system; a unique 2-in-1 product that uses a sweeper to pick up dry debris at the same time as using the power of steam to break down dirt, grease and grime while sanitizing.**
The BISSELL Steam&Sweep™ cleans all sealed hard floor surfaces. 100% chemical free, so there’s no need to worry about harsh or damaging chemicals – all in the comfort that your floors will be left gleaming. It is also healthier for your home as the Steam&Sweep™ is approved by Allergy UK^.
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Febreze® and related trademarks are owned by The Procter & Gamble Company, Cincinnati, Ohio and used under license by BISSELL Homecare, Inc.
*Based on brightness and colour changes when tested against the top 3 vacuum cleaners per GFK unit sales.
**BISSELL Steam Mops kill many germs and bacteria’s with continuous steam when used as directed.
^Allergy UK refers to the reduction/removal of house dust mites allergen, cat, dog and pollen but not mould and funghi. Claim correct at time of print.
BISSELL®: Experts in Home Cleaning™.
BISSELL is a registered brand name
Experts in Home Cleaning is a registered trade mark
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