The Scotts Miracle-Gro Company's Product Showcase

EverGreen® is the brand-leading name in lawn care – it is five times bigger than the nearest branded competitor (1). In 2010, EverGreen® is driving the lawn care market further forward with its innovative products, in-store promotions and heavyweight advertising, including £600K TV advertising.


In 2010, EverGreen® is driving the lawn care market further forward with its innovative products, in-store promotions and heavyweight advertising, including £600K TV advertising.
The famous EverGreen® ‘frog’ TV commercials return just before Easter and will ensure that sales of EverGreen® lawn products jump through the roof. The ads will drive to stores eager consumers who want to buy the ‘easy-peasy’ way to the green, green grass at home.
After the harsh winter, lawns are suffering and need some EverGreen® TLC to get them back into tip-top condition ready for spring and summer.


EverGreen® Complete
This top selling lawn care product commands the first three positions in the lawn care market (1).
It produces a thick, green lawn with stronger roots, which better absorb water and nutrients. This extra vigour helps protect the lawn against heat, drought and other stresses and also helps the treated lawn make the most of every drop of spring and summer water thanks to its Water Smart™ formula.
EverGreen® Complete also packs a mighty punch against lawn weeds and moss, ensuring the smartest lawn around – one that everyone will be proud of.
That’s why EverGreen® Complete remains the brand-leading product, providing exciting sales and rewarding profits for retailers and ensuring totally satisfied customers that return time and time again to loyally buy the product that delivers the best results on the market. It can be used from early spring until late autumn, ensuring fantastic sales opportunities for more than half the year.
There are five sizes available: 50sq m and 100sq m hand-held spreaders, £8.99 and £9.99; 200sq m and 360sq m bags, £12.99 and £22.99; and 80sq m carton, £7.99.


EverGreen® Mow it Less™
Helping to provide what every gardener wants – a thicker, healthier, greener lawn but with minimum mowing – Mow it Less™ attracts new and existing gardeners to buy lawn treatments that provide perfect results and reduced effort.
It’s also what every retailer wants – with 21.5% share of the UK lawn food market (2).
The Slow-Growth formula produces up to 50% less mowing versus other lawn care products tested.
EverGreen® Mow it Less™ gives a greener lawn in just three days. It continues to produce a thicker, greener lawn over subsequent weeks without the hard work of extra mowing.
It’s easy to apply and the no-scorch formula can be applied from early spring to late autumn.
Four sizes are available: 100sq m hand-held spreader, £7.99; 220sq m and 400sq m bags, £9.99 and £18.99; and 100sq m carton, £5.99.


 
(1) Source: GFK Value Sales MAT Aug 2009
(2) Source: GFK June 2009
 
EverGreen® Complete contains MCPA, mecoprop-P and ferrous sulphate. NPK: 14-2-4
EverGreen® Mow it Less™ NPK: 3-5-3 + 2% iron
 
Always read the label before use. Use pesticides safely.
 
Products marked ® and ™ are trademarks of The Scotts Miracle-Gro Company LLC or its subsidiaries.

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