DIYWEEK.net

The growth in the home security sector has been driven by the rise in global crime rates, as well as an increase in technological advancements. This provides a wealth of opportunities for retailers to benefit from the increased demand in security products.  
As the leading home security brand Yale is the name consumers know and trust. So, the message is simple: Stock it. Trust it. Yale it.  
According to a recent survey, 74% of homeowners said their most expensive possession is not the most valuable to them*. This shows that the true value of many possessions is not their financial cost, but in the memories or associations.  
The new 'Yale it' campaign will see a number of videos and adverts highlighting the importance of 'protecting memories' on social media and online. There will also be strong messaging in home improvement, national and regional press, as well as a complete overhaul of the Yale.co.uk website, reinforcing Yale's commitment to retailers by driving consumer demand.  
David Herbert, Head of Marketing for Yale, said: "There is a growing interest in home security amongst householders looking to protect their valuables and treasured possessions. In turn, this represents a significant opportunity for proactive retailers to grow their share of the market and increase sales."
For a brighter future - Stock it. Trust it. Yale it.