Tv ads to push cuts on 1,000 products.
Woolworths will launch a marketing campaign today trumpeting price cuts on more than 1,000 products.
New television ads will feature Wooly and Worth playing in a game show in which Wooly, as the contestant, will try to remember Woolworth's new low prices.
The retailer says that the prices will be dropped by an average of 16% and save high street shoppers more than £10m in 2008.
The price cuts are across the store, and in many cases, the prices will be dropped down to levels not seen for over five years.
Example price cuts:
Miracle Grow Plant Food (1kg) – cut from £3.49 to £2.98;
Woolworths Cream Single Fitted Sheet – cut from £5 to £4.50;
Woolworths Family Cooler (36 can) – cut from £8.99 to £7.97;
Woolworths Stainless Steel Saucepan and Lid - cut from £12.50 to £8;
Woolworths 9" Desk Fan – cut from £14.99 to £10;
Energizer Ultra AA 4-Pack – cut from £3.69 to £2.99.
Tony Page, managing director for commercial and marketing at Woolworths, said the move should not be considered a sale rather a 'a genuine investment in reducing our prices across the store to drive better value for our customers'.
"We've listened to customers and listened to their number one concern - prices, because money is tight at the moment, especially for families who are facing higher energy bills, higher mortgages and the soaring cost of food," he added.
Mr Page said additional price drops are on the way as customers get 'smarter' with their buying.
Woolworths' price cuts follow similar activity by Argos, which has cut prices on garden furniture, beds and outdoor leisure goods; and Tesco Direct offering money-off vouchers on garden furniture and bbqs for customers spending £50-plus.