The new BirdMat from Beemat is a simple and effective way of helping to attract and feed a wide range of wild birds.
It consists of a bio-degradable mat pre-seeded with a blend of native annual and perennial wildflowers, selected to provide a ready food source of insects, seeds and materials for nesting once the plants are fully grown.

Each 200 x 50cm mat can be cut to size, enabling consumers to grow their bird-friendly plants in a variety of locations, including pots and hanging baskets. Alternatively the mat can be laid as a single piece.

BirdMat, which is seen as a good impulse buy product, is packaged in an eye-catching and informative box and available in retail packs of 40 in a special display tray.