Poundland has launched its first summer sale, cutting the price of thousands of product lines to 50p.

At the start of the year the company said said it would continue to sell the majority of items at a £1 but would introduce added value with simple price points which included 50p. This is the first time they have done this and will continue to do so at key periods during the year.

From outdoor living and gardening products to jewellery and clothing, this sale offers customers summer bargains until the end of August.

“No-one loves a bargain more than Poundland customers and our promise to them is clear – amazing value every day,” said trading director Barry Williams. “Our first ever summer sale is yet another example of how we provide customers with that value.

“We are discounting everything from outdoor living to confectionery so come rain or shine we are confident this sale event will brighten our customer’s summer.”