Essential reading for retailers and suppliers in the home improvement market

Plasti-kote emphasises the importance of online presence

Published: 25 January 2008
An interactive, informative and consumer-focussed virtual shop-front makes a significant difference, claims the paint-spray manufacturer.
Plasti-kote is urging the diy industry to make the most of an online presence.

The online measuring agency comScore recently revealed that the UK has Europe's most active online population with a daily average of 21.8 million visitors.

And Plasti-kote says it has experienced huge growth in the number of UK visitors to its website, which has played a significant part in its growth in turnover, and increase in market share.

"We launched our innovative new website a year ago, supporting the launch with a comprehensive media advertising campaign," said Donna Howard, marketing manager.

"The immediate effect was a phenomenal growth in the number of visitors to, reaching a 178% increase year-on-year in July.

"This continued through 2007 and at the end of our financial year our market share grew to over 72%."


Plastikote believes that as websites are now viewed as the virtual shop-front to a business, they are the first port of call for potential purchasers.

According to BMRB (British Market Research Bureau) 58% of internet users now go online every day, while sourcing information is the second most popular online activity.

The IAB (Internet Advertising Bureau) says 76% of online consumers feel the internet helps them make more informed purchase decisions.

"We would urge businesses to look carefully at their website to ensure their shop-front is interactive, informative and consumer-focussed.

"The advanced features of our website, including the spray studio, project planner and colour wheel, made a significant difference.

"We have reaped the benefits of enhancing our website and continue to experience share growth," said Paul Silk, Plasti-kote's head of sales and marketing.


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

What do you think?

What would help you maximise sales of hardware lines?

Latest reader comments

re: Tommy Walsh: 'I'm really proud of my £1 tools'

Danny Ocean
When are the general public going to realise, that every so called brand or celebrity named product is all to often, a low cost Chinese ...

re: Tommy Walsh: 'I'm really proud of my £1 tools'

Chris Elliot
Professional trades man with a full range of tools from Poundland. My favourite is my spirit level never lets me down. I like going on a ...

re: Homebase appoints Ian Topping as chairman

Homebase is a lost and needs to close all its stores and do what a pc has to do when it gets a virus...a complete factory reset.Start again ...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

B&Q alice
Disgraceful share price plummet seemed to accelerate with buyback scheme. No leadership from VL to help stem this plummet leaving investors ...

re: Homebase appoints Ian Topping as chairman

HMV & Steinhoff hardly success stories by any stretch of the imaginiation!Homebase needs someone with relevant sector background....

Most read stories