The TV ad for HomePride oven cleaner, which claimed the product made cleaning "so easy even a man can do it", was not sexist according to the Advertising Standards Authority (ASA) ruling.
The ad, which received 673 complaints, and prompted many of you to comment on the original story, was accused of making men look lazy and stupid and of reinforcing gender stereotypes by suggestion that cleaning was traditionally a woman's job.

Watch the ad here:



The ASA noted that: "some might consider the humour in the ad in poor taste, but concluded that it was unlikely to cause serious or widespread offence."

It said: "We noted that the ad used mild humour to refer to traditional gender stereotypes, but considered that the overall impression was such that it did not portray either gender in a way that stigmatised, humiliated or undermined them using harmful stereotypes.