Essential reading for retailers and suppliers in the home improvement market

Opportunity knocks for the garden industry and the internet, says HTA

Published: 15 October 2007
New research underlines the potential of the internet for garden retailers.
Opportunity knocks for the garden industry and the internet, says HTA
The HTA has identified opportunities for the garden industry including the scope the internet offers for the traditional retailer; the possibility of using the internet to target consumers in real-time; and the particular possibility of using the internet to attract marginal gardeners.

Research from the association found that:

  • 52% of very keen gardeners, 59% of keen gardeners and 73% of marginal gardeners now access the internet;

  • Over 60% use the internet every day;

  • Over 75% of all gardeners use the internet to send and receive email;

  • Over 70% of all gardeners search for information on hobbies;

  • Over 60% of all gardeners search for information on services;

  • 70% of very keen and marginal gardeners use the internet to buy products other than groceries online.

  • Commenting on the significance of these figures, David Gwyther, director general of the HTA said: "This research shows that those who now use the internet have almost doubled since 2001, when the HTA carried out a similar study.

    "With 20m gardeners in total, such large numbers turning to the internet, demonstrates that it is now a medium which the garden industry cannot afford to ignore."

    Estimates indicate that by 2020 online shopping will account for 40% of retail shopping, and the garden industry must act now to stay ahead of the game.

    Comments


    (Your email address will not be published)
    Already Registered?
    Sign In
    Not Yet Registered?
    Register
    Printable View E-mail Bookmark
    *

    What do you think?

    As we continue to face Covid-19 restrictions, was your business affected over the Christmas holidays? Our latest poll asks...
    how were retail sales for you over the festive period?




    Latest reader comments

    re: Toolbank

    Bilal Ali
    Hi Trust you are doing great. My name is Bilal Ali. I am the owner of Azaan International Ltd, a company specialized in products. We are ...

    re: Woolworths staff reunited by new website

    John Zullo
    Hi I'm trying to find Lisa assistant manager of woolworths in the metro centre 1999 I only now her by her 1st and middle name Lisa Marie ...

    re: Planning application submitted for new Homebase store in Abingdon

    Gel
    They closed their store last year!http://www.oxfordmail.co.uk/news/17570442.homebase-abingdon-starts-closing-sale/...

    re: Latest update on Green Homes Grant and implications for homeowners and landlords

    John Hart
    After applying for a green homes how long will it take for a decision? thanks...

    Most read stories