Essential reading for retailers and suppliers in the home improvement market

One in three homeowners opt to 'improve not move' in wake of Brexit

Published: 3 February 2017 - Jenny Wonnacott

DIY retailers could get a boost this year from the 27% of homeowners who have cancelled plans to move house in the wake of the Brexit vote, according to a new infographic released by Spring Fair.

The average Brit is planning to spend just shy of £8,000 on home improvements this year
The average Brit is planning to spend just shy of £8,000 on home improvements this year

The average Brit is planning to spend £7,990 on home improvements this year, with those from Cardiff showing to have the loftiest aspirations with an average projected spend of £12,000. Londoners estimated spend at £9,854, Leeds dwellers at £8.518 and Bristolians at £8,436.

According to the research, 44% of Britons have said they are proud of their current house, with 12% saying they were unhappy and/or embarrassed. A staggering 81% said they planned to improve their bedrooms and lounges during 2017, while 32% had plans for a new kitchen.

Spring Fair also revealed that 52% of people keep on top of homeware trends by using Instagram, while 35% found inspiration from friends and family members' homes, and 49% read home and interior magazines. Those in Glasgow were found to be the keenest to keep up to date on the latest interiors trends at 72%.

45% reported that they like to be the first one in their circle of friends to show off the latest homeware products. Three in 10 said they refuse to tell their friends where they bought something as they don’t want them to copy their style. A quarter said there was competition between their friends over who had the nicest house and over a third (37%) of those polled admitted to being jealous of a friend’s house.

A spokesperson for Spring Fair said: “In Spring Fair’s sixty years we’ve seen vast shifts in the most popular trends, with everything from sheepskin rugs to lava lamps appearing on the interiors’ hotlist. We anticipate seeing many new trends highlighted at Spring Fair next week.”

Spring Fair opens this weekend at the NEC Birmingham, with 14 halls dedicated to homeware, gift and DIY.

Comments

27 February 2017 11:04:21
Emma

Great info Jenny - thanks for the article. Do you have an email address we can send a PR across to regarding new London Handyman stats? https://www.portico.com/maintenance/


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With a mixed bag of reports on consumer confidence and figures at odds with actual sales, what are you seeing in terms of customer sentiment?



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