Essential reading for retailers and suppliers in the home improvement market

On The Tools appoints former Jewson head of marketing

Published: 29 August 2019 - Kiran Grewal

Construction online publisher, On The Tools, has appointed Clare Harding as head of marketing, PR and Events for the new Electric House agency. 

Clare Harding, previously head of marketing for Jewson, has been tasked with helping to launch the new agency, and supporting the business to grow as part of the senior management team. 

Electric House will launch on October 1 2019, and will combine the services of a social media and marketing agency model with an online community-first media publisher. 

On The Tools will remain a key pillar within the publishing arm of the agency business.     

Lee Wilcox CEO of On The Tools commented: “Having Clare join the team at this time in our growth is ideal. She brings with her a wealth of construction marketing knowledge and expertise, and will help us to ensure we quite literally place the customer in the room when developing and executing concepts and campaigns for clients.    

“As part of our journey to become Electric House we’re focusing on expanding the team and diversifying our skill sets to create the agency offering, which Clare’s appointment was a key part of. Along with a recruitment drive, we’ll also be relocating to new offices in Birmingham.”

Clare Harding said: “Joining the On The Tools team as they are evolving to become Electric House is very exciting. The majority of my marketing career has been focused on working with construction audiences, so the move to On The Tools felt like a great fit. On The Tools as an online publisher has a clear vision to connect construction and give the trade the same opportunities as the white-collar world - something I’m very passionate to support. 

“I’m also really looking forward to building brand partnerships at Electric House -  having worked with lots of different agencies in my previous roles, I can understand what it is like to sit in the client's shoes!”


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

What do you think?

With all the extra social distancing measures retailers have been forced to put in place, floor planning, product positioning, creative merchandising and POS displays are more crucial than ever.
But which of the following product categories do you feel are the most challenging to merchandise?

Latest reader comments

re: A guide to construction safety for home builders

Daniel Wood
Safety should always be the first priority. If followed properly, these precautions are all we need to tackle all unwanted accidents. I ...

re: Further Homebase closures ahead

Shaun Collorick
Cheltenham homebase has closing down signs outside, but not Gloucester homebase.... Yet!...

re: B&Q sales slide, as Screwfix decision to exit German market costs millions

B&Q bob
No surprises from us on the shopfloor management paralysed by fear of jobs and to weak to take chances so bumble around. Ranges boring, and ...

re: Further Homebase closures ahead

Miss l'a tesha gc Wilson
Please keep me updated regards all Store closures Thank you...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

Peter Earl

Most read stories