Independent garden centre group Notcutts has launched its first e-commerce site, with more than 2,000 products listed.
The site, at www.notcutts.co.uk, offers a wide range of products from furniture and tools to seeds and plants. The 19-centre chain hopes to reach a whole new audience previously unable to visit its centres, as well as offer more flexibility for its existing customers.

The site will feature a monthly 'Top Tips' section compiled by Notcutts' gardening experts, as well as a gardening library to help both novice and more experienced gardeners get the most out of their gardens.

A gardening blog will be regularly updated by Mr McGregor, a member of the Notcutts team who is using his garden to become as self-sufficient as possible.

Notcutts' Sage Privilege Club, which offers a permanent 10% discount to members throughout the year, gained its 100,000th member in April. The chain hopes to increase this number as online customers who sign up will also receive the discount.

Chief executive Andy King said: "This is a really exciting time for Notcutts. The website will allow us to reach a whole new national customer base as well as offering additional services to our existing customers. There are now three easy ways to shop at Notcutts, which gives customers choice and also offers them a number of helpful gardening features alongside invaluable tips and advice."