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Norwegian brand moves into UK heating market

Published: 6 December 2017 - Fiona Garcia

Following rapid growth in its international business, heating brand, Mill has launched in the UK.

Liverpool-based Benross Marketing, a homewares and electrical appliances distributor, has obtained the exclusive UK distribution license for the UK and is making a number of Mill’s products available to retailers in the coming weeks.

Formed in 1992 by Cato Bryn, Mill is available in large retailers across Scandinavia, and over 21 countries globally, but this is the first time the brand’s products have been available to UK stockists.

The launch collection includes a number of wifi-integrated panel heaters which can be controlled via an app; an LED display convection heater and other new-generation heating products.  The products are designed to appeal to DIY enthusiasts and self-builders.

Benross Marketing  commercial director Jon Brennan said: “We believe these products will inject some much-needed excitement into the UK’s portable heating market.”




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