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16 outlets across UK to slash prices on Royal Worcester and Spode pottery following firmís entry into administration.
Recently Royal Worcester had a range with celebrity designer Laurence Llewelyn-Bowen
The company's administrator Pricewaterhouse Coopers (PwC) has said the sales aim to increase the number of visitors to shops as well as revenue.
PwC is still looking for a buyer for the pottery firm after it entered administration earlier this month.
Sales were taking place at stores including those in Birmingham, Worcester, Edinburgh, Cardiff, Newcastle Upon Tyne and Peterborough.