Published on 11 - September - 2012
Wickes' latest ad campaign locks horns with DuluxFeaturing Wickesy the dog outrunning a Dulux dog look-alike, the latest TV ad campaign from Wickes is based on the results of a tradesmen survey which showed more than two thirds prefer the retailer's white emulsion to the brand leader.
Bosses at Wickes say the ad aims to celebrate being "the trade's best friend." Read the full story here.
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