The paint brand is continuing its sustainability drive with new eco-refill paint pouches, which it claims "offer more than 70% reduction in landfill waste" when compared with the current standard 2.5 litre can.

The re-sealable pouches, available in magnolia matt and pure brilliant white matt emulsion, are due to be trialled exclusively in Homebase from this August.

The development closely follows the introduction of plastic cans with 25% recycled content in 2011 and a roll out of a lower environmental impact formulation across Dulux Standard Emulsion in 2012, with no added solvents and 15% lower carbon footprint.



Dulux marketing director Letty Edwards said: "We know that packaging is seen by the customer as one of the main environmental issues when purchasing paint.

"This trial is a response to this, and a move towards achieving our sustainability ambition, which is to halve the environmental footprint of our products and packaging.

"This means achieving a reduction of 50% in our CO2 emissions, VOCs and waste by 2020.The results of this trial, which is an excellent test bed for us, will be fed into the development of our future packaging solutions."

 



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