DIY Week.net
Essential reading for retailers and suppliers in the home improvement market
DIY Week Awards 2012
Check out the winners


News

Published on 31 - July - 2012
 
Rain boosts sales of weeders and shears
While this year's weather has proved disastrous for many garden products, new figures show that the rain and snow have also benefited sales within certain garden categories.

Shear necessity: gardeners have been tackling rampant growth
Shear necessity: gardeners have been tackling rampant growth

GfK research into the garden hand tools market reveals an overall drop of 14% in volume in the first half of 2012 when compared with 2011.

Overall value sales were down less, at 8%, although some sectors, such as digging, were particularly hard hit - forks, spades and trowels all declined by around 20% in value.

Other sectors, though, have performed well in value terms, one being
hoes and weeders. Innovation here led to a 15% increase in the average price of this sector, leading to value growth.

The cutting sectors have also bucked the trend. Some, such as hedge shears and axes, have grown in absolute terms, while others, such as grass shears, have gained share in the market with sales broadly stable year on year.

This would suggest, says GfK, that, while the weather has impacted some activity within the garden, consumers have taken to the stores to buy the cutting tools needed to maintain the appearance of their gardens and combat the rampant growth induced by the weather conditions.

Although it seems a distant memory now, the significant sales of snow tools earlier in the year have also provided a sector of growth within the total garden hand tools market.



Comment Leave a comment Email Send to a friend   Print Printable version   Print Link to this story

Make a comment?
Your name
Subject

Inform me of responses to this comment

This Is CAPTCHA Image
Enter number above (anti-spam)



DIYWeek.net does not edit comments which are submitted directly by our users to express their own views. Please report abuse of our comment system here.




© Datateam Business Media Limited 2012. DIY Week.net news articles may be copied or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.


Click here to receive the diyweek.net weekly newsletter


Datateam Business Media Limited
15A London Road, Maidstone, Kent ME16 8LY. United Kingdom
T: +44 (0)1622 687031
F: +44 (0)1622 687031

Cookies
We use cookies to make this site as useful as possible. They are small text files we put in your browser to track and assist usage of our site but, with the exception of cookies that help you log in, they don't tell us who you are.
You can control cookies in your browser settings. If you use our site it implies that you consent to our cookie usage. To find out more about how we use cookies and how you can control them, click here to see our cookie policy.