DIY Week.net
Essential reading for retailers and suppliers in the home improvement market
DIY Week Awards 2012
Check out the winners


News

Published on 13 - July - 2012
 
John Lewis' home sales flourish, but outdoor living finds life "much tougher"
Workers from the John Lewis at home branches in Poole, Swindon, Croydon and Tunbridge Wells have reason to raise a glass today, as the retailer celebrated another successful week with these four the top performers.

John Lewis' 'at home' branches continue to drive its weekly sales figures
John Lewis' 'at home' branches continue to drive its weekly sales figures

Weekly sales figures showed a 15.3% overall increase across the entire division, with the miserable weather and clearance lines pinpointed as the driving factor behind footfall. Johnlewis.com also saw impressive growth, up 45% on this time last year.

But while the exceptionally wet weather drove customers into some divisions, others suffered from it - with outdoor living reportedly finding "sales much tougher to come by."

John Lewis' buying director for home Paula Nickolds said: "In home, the impact of London 2012 was apparent as sales on official merchandising stepped up significantly, helping gift collections to deliver a remarkable +51% versus last year.

"Clearance, and in particular the special buy package, continued to have a positive effect for home, notably in bath and bed linens where sales were +11%."

She added: "The summer months are likely to require a flexible and reactive approach to trading as the combination of unpredictable weather and a huge influx of tourists could present numerous opportunities. With only two weeks to go until the London 2012 opening ceremonies, I'd encourage all partners to be proactive in helping the business make the most of this unique time ahead."

Comment Leave a comment Email Send to a friend   Print Printable version   Print Link to this story

Make a comment?
Your name
Subject

Inform me of responses to this comment

This Is CAPTCHA Image
Enter number above (anti-spam)



DIYWeek.net does not edit comments which are submitted directly by our users to express their own views. Please report abuse of our comment system here.




© Datateam Business Media Limited 2012. DIY Week.net news articles may be copied or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.


Click here to receive the diyweek.net weekly newsletter


Datateam Business Media Limited
15A London Road, Maidstone, Kent ME16 8LY. United Kingdom
T: +44 (0)1622 687031
F: +44 (0)1622 687031

Cookies
We use cookies to make this site as useful as possible. They are small text files we put in your browser to track and assist usage of our site but, with the exception of cookies that help you log in, they don't tell us who you are.
You can control cookies in your browser settings. If you use our site it implies that you consent to our cookie usage. To find out more about how we use cookies and how you can control them, click here to see our cookie policy.