In a repeat of a scam previously publicised by DIYWeek.net, a Mexican-based company is once again targeting exhibitors at the Totally shows to update 'free' listings in the Expo Guide which could ultimately end up costing them thousands of pounds a year.


Letters inviting Totally exhibitors to update their 'already existing listing' on the Expo Guide website, with the small print revealing an annual subscription fee of over €1200, are almost identical to those brought to DIYWeek's attention for the past several years.

This week a member of co-operative group Mica DIY was almost fooled into signing the deal after receiving one such letter, but was luckily stopped by a colleague who recognised the scam.

The letter, signed Oscar Guerrero, includes information about the company including address, telephone number and details about the Totally Tools show - alleged to be the event for which the company already has a 'free listing.'

The letter states: "The update of your already existing entry in the exhibitors directory is essential to guarantee problem-free communication to all visitors seeking contact with your company and to ensure that only accurate data are published." It then goes on to point out that only by updating online can they continue to be listed for free.

The small print reveals that completion of the form ties the exhibitor into a three-year order to advertise with Expo Guide, with total costs surpassing £3,000.

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