Published on 29 - March - 2012
B&Q targets female market with new 'I did that' adThe DIY retailer's latest spring/summer marketing campaign features a series of home improvement scenarios aimed at instilling a sense of personal achievement.
The ads target female customers, in a similar move to rival Homebase which recently identified 60% of its customer base were woman and designed its latest ad campaign accordingly.
B&Q says it is its female shoppers who are "more often than not the decision-maker[s] in home improvement purchases."
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