Published on 18 - July - 2011
Garden furniture and DIY among most popular retail search termsGarden furniture and DIY made the top five retail search terms in Q2 2011, while total retail search volumes grew by 27% year-on-year, the latest BRC-Google Online Retail Monitor has revealed.
This growth was driven by a rise in mobile search volumes of 216%, more than trebling compared with the same quarter last year, as smart phones and tablets become increasingly popular ways to shop.
Retail search volumes for multichannel retailers grew 14% in Q2, compared with 21% for pure online retailers.
BRC director general Stephen Robertson said: "While the retail sector as a whole is going through a difficult period, the boom in online retail continues... Consumers are always looking for more convenient ways to shop. Retailers are making m-commerce easier all the time by offering mobile optimised websites, apps and transactional mobile platforms."
Looking at the most popular search terms for retail products in the lead-up to summer, beds came out on top, followed by books, DIY and garden furniture. Electrical products such as the iPad2, kindle and upcoming iPhone 5 were also prominent.
The number of overseas consumers searching for UK retailers grew by 34% in the second quarter of 2011, while the number of UK consumers searching for retailers overseas grew by 76%, a sharp rise from the 21% growth shown in Q1.
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