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Published on 8 - February - 2011
 
The Range reaches 50 stores
Home and garden retailer The Range is set to open its 50th superstore in Erdington, Birmingham, on February 25.

The Range reaches 50 stores

Plymouth-based entrepreneur Chris Dawson opened the first of his out-of-town superstores 22 years ago in his hometown, and now has ambitions to reach 100 stores by 2015.

He said: "Opening my first store was a great feeling but this is my proudest achievement. However, we're not the sort of company who rests on our laurels - store 51 in Shrewsbury opens two weeks after Erdington and 10 more are planned for this year."

Last year the company posted profits of £20.3m, double that of the previous year. Nearly all of The Range's new stores are in spaces left vacant by victims of the recession, including MFI and Woolworths.

Mr Dawson added: "We've always been run as if in a recession, which is why we've done alright in the last few years. We've got a great concept, great staff and love to bring life back to areas which have been recently hit by the economy."


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