Wickes is launching a new advertising campaign today, focusing solely on its catalogue for the first time.


The retailer has initially invested more than £1m in a campaign which will hit television, radio and print media and aims to gain more exposure for Wickes' catalogue amongst its key trade customer audience.

The TV ads will continue the 2010 campaign style featuring the strapline 'It's got our name on it', with Timothy Spall providing the voiceover.

Close-up shots will focus on a tradesman ordering products on his mobile phone from the catalogue, which are then delivered to the site, demonstrating that even big and bulky items can be ordered via the catalogue and delivered on the job.

Wickes brand director Tony Holdway said: "This is a very exciting time for us - it's the first time that a Wickes advertising campaign has focused solely on the catalogue. We want to make the Wickes catalogue the number one choice for tradesmen, and by ensuring broadcast media is a key element of the campaign, we are increasing the opportunities for our trade customer to be exposed to Wickes' messaging."

The advertising creative has been developed by branding agency MWO, led by creative director Mark Hurst. The campaign will run until February 6, 2011, appearing across the major TV channels during prime time programmes.

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