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Published on 19 - July - 2010
Selfridges launches Christmas in August
Christmas has come early to Selfridges this year, with Christmas trading due to start on August 2.
Selfridges on Oxford Street, one of Britain's most prestigious stores, has decided to launch its Christmas collection 145 days before December 25. This is the earliest-ever start for the store.
In 2009 Selfridges Christmas launched on August 8 and the decision has been taken to start even earlier this year. Last year the store sold more than 1,000 baubles during its first week of Christmas trading.
Speaking to the BBC Selfridges Christmas shop buying manager Geraldine James said: "I can see a time when we offer a capsule Christmas collection throughout the year."
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By Dave Maguire
Come on Selfridges, its in poor taste launching in August, it sets poor examples and further exploits the christian values of Christmas, keep christmas special - boycott Selfridges all year
22/07/2010 17:05:00
Selfridges By Dave Maguire
Come on Selfridges, its in poor taste launching in August, it sets poor examples and further exploits the christian values of Christmas, keep christmas special - boycott Selfridges all year
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