Published on 31 - July - 2009
Tesco takes on Tricity brandTesco is to launch an exclusive range of small domestic appliances under the familiar Tricity brand.
The Tesco Tricity two-slice toaster
The nine-strong range consists of a stainless steel kettle, two-slice and four-slice toaster, ceramic iron, digital slow cooker, breadmaker, stainless steel pro fryer, microwave with grill and microwave combination oven and grill. Prices start at £16.97 for the ceramic iron up to £99.97 for the combination microwave.
At its height in the 1950s, the Tricity brand has actually been in existence since the beginning of the 20th century. Electrolux now owns the brand.
The range will be available in store, online and through Tesco Direct from the beginning of October.
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