Survey reveals customers' dream bathroom features, including underfloor heating, walk-in shower and even a bar with topless waitresses.


The survey of 2,000 people, conducted by UK bathroom distributor Ideal Bathroom, revealed that 30% of respondents dreamed of a spa/whirlpool bath, while 23% wanted a large or walk-in shower.

10% of people said they dreamed of a separate shower and bath, while 7% would like a heated towel rail or underfloor heating and 5% would love to have a bidet.

Ideal Bathroom said of the results: "The research shows that, left to imagine their own personal dream bathroom, consumers are imagining simply the products that are available within the market already."

More imaginative requests included soundproofing, a sunken bath with a chocolate fountain, a spray tanning machine, fish, a barbecue, a TV with floating remote control and a bar with topless waitresses.

Ideal Bathrooms concluded: "When asked to dream about their bathroom, do consumers have enough knowledge to do so and are their dreams really a reflection of what they already know? This looks to be the case and so the responsibility, maybe inevitably falls to the merchant retailer who has a major role to play in identifying workable options and in knowing just what can be achieved towards meeting the consumers 'wildest dreams'."

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