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B&Q launches own-brand kitchen ads
DIY chain invests £1m in first ever ad campaign for Cooke & Lewis kitchen range.
The second ad will break this evening across iTV regions and major satellite channels, running for several weeks.
The adverts feature seven B&Q store staff, including Miss Wales contensatnt Natasha Suliman who recently hit the headlines for winning Miss Carmarthenshire.
B&Q marketing director Warren Scarr said: "This is a significant move for B&Q and a demonstration of the major improvements in our showroom customer offering. We recently announced an £18 million expansion of our showroom business and are now investing in TV and press exposure for our exclusive brands.
"It's the first time Cooke & Lewis has been on TV as a stand-alone brand, a move that will help communicate the quality, style and individuality of Cooke & Lewis kitchens."
Click here to leave a commentComments
By mark
natasha sulliman, one word, stunning
12/03/2010 20:10:00
By mark
natasha sulliman, one word, stunning
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