Published on 15 - June - 2009

News

DIY giant to help customers beat the credit crunch with instruction in home improvement techniques.


B&Q may soon be offering DIY classes to customers who are increasingly doing the work themselves, but lack the requisite skills.

Ian Cheshire, chief executive of B&Q's parent Kingfisher, is keen to make the classes appeal to men who feel they need to hone their skills.

Speaking to The Financial Times, Mr Cheshire said: "DIY is getting a bit cooler again. [People] have got a bit more time and more tight [budget] pressures. Quite a few men don't know how to do these things," said Mr Cheshire. "[Women are] really keen to learn. We have to find a way of presenting it to the men that it is not embarrassing."

The classes, which B&Q hopes to begin running this autumn, build on a revival of interest in home improvement and are likely to be available only in bigger stores.



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