Department Store chain John Lewis has announced that its new specialist homestore format will be rolled out under the name 'John Lewis at home'.


The group announced plan to roll out approximately 30 specialist home stores across UK and Ireland earlier this month, as part of a £6m initiative.

The first store is scheduled to open this October at an out-of-town retail park in Poole, Dorset. The new format store will be a third of the size of a typical John Lewis branch at about 45,000sq ft and will stock homewares, furnishings and electrical and home technology products.

A statement released by John Lewis said: "The new name reflects the retailer's core strength of home assortment and is carefully linked to existing branding to capitalise on strong brand heritage and its multi-channel business."

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