News
Published on 14 - May - 2009
Woolworths hires B&Q's agency for relaunch
The failed high street chain brings in Hill & Knowlton to help with its reincarnation as an online retailer.
The current Woolworths homepage
Shop Direct Group, which bought the Woolworths brand in February after the chain went into administration, has hired two PR agencies - Golden Goose PR and Hill & Knowlton - to help with next month's launch of Woolworths as an online-only retailer.
Hill & Knowlton, who also has an account with B&Q's parent company Kingfisher, will develop a CSR initiative, while Golden Goose handles consumer work around the launch.
Shop Direct Group's head of Communications told PR Week that both agencies had been handed project briefs. The group currently retains Brunswick - another of Kingfisher's PR agencies - for corporate and trade PR.
In the lead up to the launch, Shop Direct set up a Woolworths site at www.woolworths.co.uk featuring a blog, Twitter and Facebook page. An interactive Easter page was also set up to keep consumers engaged with the brand.
Send to a friend
Link to this pageComments
By Stevie
When I saw a new store being refurbished and found out it was going to be a Woolworths in Bitterne, Southampton. Brill a great shop now even more local to me four weeks after the grand opening it closed and the Woolies went into administration. Sham but Woolies will be back, but not on the high street, look forward to doing business. By the way Wellworths in Dorchester is do a roaring trade.
By Alex
I am glad they is more news about the launch , suggesting it will be in June so hopefully I won't have to wait too much longer now.
15/05/2009 20:27:00
WoolworthsBy Stevie
When I saw a new store being refurbished and found out it was going to be a Woolworths in Bitterne, Southampton. Brill a great shop now even more local to me four weeks after the grand opening it closed and the Woolies went into administration. Sham but Woolies will be back, but not on the high street, look forward to doing business. By the way Wellworths in Dorchester is do a roaring trade.
14/05/2009 14:56:00
WoolworthsBy Alex
I am glad they is more news about the launch , suggesting it will be in June so hopefully I won't have to wait too much longer now.
DIYWeek.net does not edit comments which are submitted directly by our users to express their own views. Please report abuse of our comment system here.
© Datateam Business Media Limited 2009. DIY Week.net news articles may be copied
or forwarded for individual use only. No other reproduction or distribution is permitted without prior written consent.
1 comment
