Published on 1 - May - 2009
Focus DIY ramps up May ad campaignFocus DIY has announced that throughout the May Bank Holiday its ad campaign will include prominent TV ads across ITV and Channel Four and Five in key time slots.
The 20-second ads will carry the 'Do More - Payless' strapline and started last night. The ads are in addition to Focus DIY's sponsorship of daytime home improvement show 60-Minute Makeover.
Focus commercial director Penny Teale said: "I am delighted that our TV commercials will reach 65% of all adults during this golden period of activity."
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