DIY chain unveiled as new sponsor of ITV1’s flagship daytime DIY programme.

The two-month deal will commence April 20 and will provide Focus with a national presence during key months.

Hosted by presenter Terri Dwyer, 60 Minute Makeover aims to transform four rooms in one house using simple but effective DIY techniques that viewers can then apply to their own homes.

Speaking of the sponsorship deal, Focus commercial director, Penny Teale said: "We feel that 60 Minute Makeover's ethos of making DIY accessible to all fits well with our own brand proposition of 'Bright ideas that work'.

The creative for the sponsorship was devised by London-based agency krow Communications and features the slogan, 'Deals to DIY for'.

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