Published on 30 - March - 2009
Focus appoints new media agenciesDIY chain takes on EGS and the7stars to replace its current agency in an immediate changeover.
Focus announced on Friday that it replaced its current agency Mediaedge:cia with two new media companies - EGS to take over communication planning and the7stars to handle media buying.
The changeover was effective immediately.
Focus commercial director, Penny Teale said: "The decision to split the planning and buying has been a strategic business decision. We undertook a review and found two suppliers who were better suited to meet our business needs."
EGS' Pete Edwards said: "We are delighted to be working with Focus and look forward to helping them drive effectiveness from their media budget."
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