Published on 3 - September - 2008
Rainy Day Trust increases readership for Annual ReviewThe Rainy Day Trust Annual Review, which reports on the work undertaken by the charity during the previous year, will see its distribution grow to cover the readers of DIY Week, Housewares and BMJ.
The Rainy Day Trust Annual Review will be distributed with leading trade titles DIY Week, Housewares, and BMJ, increasing the coverage of the fund raising vehicle by 25,000.
Ashley Leboff, president, said the move would benefit those who need it most: the employees from the housewares, hardware, DIY, builders' merchants and garden supplies industries.
"By being distributed with the three titles, we can reach the majority of people and thereby ensure that anyone who either supports us or who may need us, is kept in touch with the work we are doing."
The next date for publication of the Annual Review – now in its fourth year – is January 2009. Suppliers and retailers in the housewares, builders and DIY/hardware industries are invited to advertise in the publication.
Mr Leboff explained: "When our rate card is amortised over the three titles, making a donation, by way of an advertisement in the Annual Review, becomes commercially attractive.
"Furthermore, because our production and distribution costs are covered by separate donations, suppliers and retailers can advertise in the knowledge that every penny they donate goes directly to the bottom line of the Rainy Day Trust."
The Trust advises that the copy deadline is 1st December 2008. Publication launch takes place on January 19th 2009, at the DIY Charity Gala Dinner in London.
To download the Annual Revue advertising rate card (published with the DIY Dinner Booking form) go to: www.rainydaytrust.org.uk/events.htm and click on the RDT DIY Dinner; or call; Ashley Leboff on 07989 402434, e-mail: firstname.lastname@example.org
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